KoalaTea Brand Identity Creation
KoalaTea was a mock brand identity I created for one of my classes at Georgia Tech. Starting from researching and sketching designs, I took an iterative design process approach to produce the resulting original brand and logos. Designing around the concept of "quality tea", my brand is a play on words that represents the fun nature of what the cafe would be like.
Tools: Adobe Photoshop | Adobe Illustrator Key Words: Logo Design | Brand Identity | Typography Category: School |
Research
Once I came up with the name "KoalaTea", I went straight into researching the different types of branding styles of existing coffee shops and cafes. I found that the size of the company and the price of the drinks have an impact on the logos and brand identity used in each store. One common element I noticed was the use of circles and simple colors. From my research, I concluded that I wanted KoalaTea to be a cafe brand that leans more towards the local and cheaper side of the market spectrum.
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Initial Sketches & Designs
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Once I had a clearer picture of what I had in mind, I went to sketching with pen and paper (or whiteboard!). I then moved to designing digitally and utilized Adobe Photoshop and Illustrator to mock up some of my initial ideas.
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Logo Designs
Logo Design 2
The second logo design I had in mind placed more emphasis on the fusion between the koala and tea. The finalized logo for this design is a koala themed tea cup and has a similar color scheme to the animal in order to emphasize it. The text and the logo itself can be oriented in a different format to provide versatility. |
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Logo Design 3
This logo design utilizes the circular design commonly seen in many of the other coffee shop and cafe logos I saw in my research. This logo has an added feature of the inner circle being a tea cup, which adds more dimension to the design. The color scheme is based on brown tones which gives it a classy look, but the font choices and koala in the center add a youthful and playful feel to it as well. |
Final Logo & Products
After receiving critiques from my peers and professor, I decided to choose the Logo 3 as the final design for KoalaTea. I mocked up designs for a mug, a coaster and a business card.